Instagram makes it easy to define your audience. You can also take a look at your competitor’s followers. See who’s using and engaging with these hashtags and check out their profiles. Don’t forget to consider factors like age, location, gender, income, interests, motivations, and pain points.ĭon’t know where to start? Monitor popular events and interest hashtags related to your business. If you have other marketing strategies in place, draw from those to keep your efforts consistent. Determine your Instagram target audience.ĭetermine the audience you want to reach before you begin marketing on Instagram. If you know the why, you can know how to measure your performance and use Instagram Analytics tools. It's less about the type of posts you share and more about why you're sharing them. And, guess what? Your Instagram can have multiple goals - you can post product images while also sharing user-generated content (UGC). Whatever the reason, be sure to define your Instagram goals first thing. (Many worldwide businesses or businesses with franchises do this, too.) Maybe you'd like to use Instagram to share user-generated content so that followers can see real people using your product or service as Orangetheory does. Perhaps you're on Instagram to simply build brand awareness by posting motivational quotes and fun visuals, like one of my favorite organizations, The Blurt Foundation. Maybe you're leveraging Instagram to share portfolio content so followers can see your product (or service) in action, like my esthetician, The Wicked Waxer. (Many ecommerce and physical products businesses are on Instagram for this reason.) Maybe you'd like to use your Instagram feed to post and sell your products to customers, like Anthropologie. because everyone else is.' To be successful on Instagram in the long-run, you must have a set purpose and goals so you can justify your time, energy, and monetary investment. Set your goals for Instagram.īefore you start posting on Instagram, ask yourself (or your team) one thing: Why are you on Instagram? As popular as the platform is, your answer shouldn't be, '. Start here to develop your brand’s own unique style. Since Instagram is very different from other popular social sites, it requires a distinct marketing strategy.

Many businesses feel pressured to be present on every social media platform … and they forget about strategy.

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